Is Apple abandoning the professional creative marketplace?

The idea that Apple might seek to abandon the professional market segment altogether having decided to focus on the consumer marketplace has gained ground with the focus of their recent product updates becoming clearer. In fact this trend has been obvious for some time with a growing range of pro/business equipment being dropped over the… Continue reading Is Apple abandoning the professional creative marketplace?

Debunking the cult of Apple

Of course, I don’t believe in any kind of personality cult. This article debunks the cult of Steve Jobs to quite an extent by suggesting he was just another capitalist like Gates. I don’t know anyone who idolises Gates that much. Apple have made some great hardware, but the prices they charge help to create… Continue reading Debunking the cult of Apple

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